24 (二四):

• 2 (二, èr) → harmony, pairs, partnership, balance.

• 4 (四, sì) → associated with the four directions, four seasons, four pillars → stability, foundation, wholeness.

1. Partnership with Stability

   • 2 (harmony) + 4 (solid foundation) → “a harmonious partnership that stands strong.”

   • Interpreted as “Good things come in pairs, built to last.”

2. 24 Hours (全天顺利)

   • 24 can be linked to the 24 hours in a day → smooth all day, every day.

   • Very easy to market: “24 = success around the clock.”

3. 24 Solar Terms (二十四节气)

   • In Chinese culture, the 24 solar terms are essential markers of nature’s flow and prosperity in farming.

   • 24 = “following natural cycles, prosperity throughout the year.”

4. Phonetic twist

   • Instead of 四 (death), some reinterpret 四 as 事 (matters).

   • 二四 = 事事顺利 (everything goes smoothly).

24 = 顺顺利利 (smooth every hour of the day).

Good fortune, day and night — 24/7 smooth success.

Strong harmony, stable foundation.